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Australian Standard MicroCredential Courses
Website design for a company that offers short online courses called micro-credentials which provide a fast way to help students upskill and reskill.
An Australian MicroCredential education company wanted to establish an online presence and create a recognisable brand. They needed a website where they could share information about the company and its programs, help students sign up for courses, and offer support and information for anyone interested in studying with them.
I created an easy-to-use website for the company that highlights its services, values, and commitment to helping students succeed. The site makes it simple for students to sign up for courses, access course materials, and get support when they need it.
Web design
Graphic design
Branding and logos
Deliverables
WordPress and Thinkific site
(not yet live)
Brandmark
Certificate designs
Brandkit and identity
Research
Client brief
Project summary
The website is for an online commercial MicroCredential education company. The purpose of the website is to provide information about the company and its offerings, enable students to enrol in courses, and provide informational/customer support for prospective students.
Objective
The goal of the website design is to establish an online presence for the company that is both professional and user-friendly. The website should clearly communicate the company’s offerings, values, and commitment to student success, and provide a smooth experience for students to enrol in courses, access course materials, and receive support.
Target audience
The target audience for the website is professionals looking to upskill or reskill in their careers, as well as companies looking to upskill their employees. For individual customers, most of these will be job seekers, people looking to update and expand on the qualifications within their resumes. For companies, it will be for organisations looking to upskill sections of their employee base in specific skills or knowledge-based fields. The website will need to look appealing to both individuals and companies.
Functionality
- Course catalogue with the ability to filter courses by subject, level, and duration. There will be approx. 6 Course Categories (Business/IT/Personal Development/Marketing/Logistics etc.)
- Online enrollment and payment system.
- Student dashboard with access to course materials, assignments, and grades.
- Contact form for student support.
- Search bar for easy navigation of the website.
Pages
- Homepage with information about the company, its mission, and its offerings
- About us page with information about the company’s history, team, and values
- Course catalog with information about the MicroCredential offered by ASMCDC.
- Enrollment page with information on how to enroll in courses.
- Student support page with information on how to get help & support during the course.
- Blog with articles and resources related to upskilling and reskilling in one’s career.
Requirements
- The website must be optimised for viewing on all devices, including smartphones and tablets.
- Making sure that the website has clear and intuitive navigation bars/menus.
- A strong, formal website footer section.
- A brief overview of the content and functionality that will be included on the student support page, such as contact information, FAQs, and resources.
- A blog section + testimonials for the website would be beneficial (at later stage).
- Expanded course catalogue and functionality of courses must be a major aspect of this website design. Courses must be very detailed with all the required fields from the National MicroCredential Framework. Detailed course descriptions, images, and videos will be required to be implemented through the Teachable or Thinkific system framework.
Ideation
Thumbnail sketches
Moodboards
I wished to communicate three ideas: a predominantly photograph-based site, an illustration-heavy design (without leaning into Alegra!) and a combination of the two – which I termed “mixed-minimalist”. The client approved the mixed minimalist design.
Designs
Computer mockups
Mockups and prototype designs were made on Figma for the following pages: Home, About, Courses, a sample course page (Business Management), a sample course within the page (Project Management), Support and Articles.
Tools
WordPress, Adobe Illustrator, Figma, Thinkific
Role
UX/UI designer, communication designer
Duration
March to June 2023 (3 months)