Kilmore Physiotherapy Centre
Modernising a trusted community clinic’s online presence for better accessibility and patient engagement.
Kilmore Physiotherapy Centre is a well-established allied health clinic in regional Victoria, serving a diverse patient base ranging from athletes to retirees. Their previous website was outdated, lacked mobile optimisation, and made it difficult for patients to quickly locate services or make bookings.
The goal was to redesign the site to feel professional, approachable, and aligned with the clinic’s values, while ensuring it could scale to support future growth, such as blog content and social media integration.
Web design
Tools
Adobe Illustrator, Figma, WordPress, Elementor Pro
Role
Web designer
Duration
September to November 2024 (2 months)
The Problem
The existing site’s navigation was inconsistent, key information was buried in dense text, and mobile users struggled to access booking links or find location details. The redesign needed to:
Improve usability across devices, prioritising mobile-first design.
Highlight the clinic’s services, team, and contact details clearly.
Provide a smooth pathway to booking appointments online.
Support local SEO for Kilmore, Mitchell Shire, and the Macedon Ranges region.
Client Brief
The Kilmore Physiotherapy Centre website redesign focused on refreshing the clinic’s digital presence to better serve its patients and reflect its high standard of care. The goal was to make the site easy to navigate on all devices, particularly mobile, while presenting services in a clear and accessible way.
The home page was designed as a single-page scroll experience for mobile users, consolidating key content from across the site for quick access. Clear service descriptions, streamlined navigation, and a modern visual style ensure patients can easily find information and book appointments online.
The Design Process
Discovery & Research
- Conducted competitor and industry analysis to understand patient expectations for healthcare websites.
- Identified content gaps, such as lack of service detail and insufficient calls-to-action.
- Gathered brand assets and photography plans to ensure the new design reflected KPC’s professional yet local tone.
Planning & Strategy
- Created a sitemap focused on core patient needs: Home, About, Services, Team, Contact, plus optional future blog integration.
- Mapped out clear booking flows, placing CTAs prominently on both desktop and mobile.
Design
- Developed mobile-first wireframes to ensure accessibility and easy navigation.
- Created moodboards to capture a clean, welcoming visual tone.
- Designed high-fidelity mockups incorporating KPC’s branding, new photography, and clear service descriptions.
Development
- Built the site in WordPress, optimised for speed, performance, and accessibility.
- Embedded the booking system directly into the site for a seamless patient experience.
The Deliverables
The redesigned site offers:
- Custom WordPress website redesign
- Mobile-responsive single-page scroll home layout
- Updated navigation for improved UX
- Optimised service pages
